sonic emotion names new CFO, COO
Swiss 3D audio technology leaders, sonic emotion, have announced the expansion of their management team with CFO and COO. The announcement comes after huge demand for the company's SE-W58 3D sound chip, launched in 2009, for consumer electronics.

ZURICH, SWITZERLAND, February 12, 2010 /24-7PressRelease/ -- sonic emotion today announced that Andrea Meisinger has agreed to take the position of Chief Financial Officer, while Peter Cairoli, has joined the company as Chief Operational Officer. Both positions are effective immediately.

Growth in the company's Executive Management team is a consequence of success and increased demand for the sonic emotion SE-W58 sound chip launched in late 2009, enabling 3D sound for consumer products.

As CFO, Andrea Meisinger has joined sonic emotion from BBDO Consulting, Germany, where she was a manager in the Strategy Practice. Prior to that, she worked for Accenture as a Consultant in the Business Strategy Group. Andrea holds a Master of Business Administration degree from Frankfurt University, Germany.

Taking the position of COO, Peter Cairoli brings 25 years of industry experience. He ran two companies in the microelectronic industry as CEO and was partner in a high tech investment company for four years. Peter has ties with sonic emotion since its founding, bringing much experience in business development, finance and supply chain management.

"I'm very happy to make this next logical step in the progress of the company," said Renato Pellegrini, sonic emotion CEO. "With this strong management team we are ready for the next step in developing sonic emotion to become a globally know company. We will launch a big marketing push towards the end of 2010 and will benefit from a highly professional and motivated team".

ABOUT THE SE-W58 SOUND CHIP:
sonic emotion's 3D sound technologies for home entertainment, computer entertainment, and headphones have recently been boosted by the successful launch of a specific sound chip for consumer products. sonic emotion's SE-W58 chip, for integration in TVs, docking stations, soundbars, midi hi-fi systems and boom boxes, uses wave filed synthesis to create a field of sonic waves in any listening area, using just one single device. As a result, listeners are surrounded in immersive, balanced audio regardless of their positioning and room dimensions. The sonic emotion 3D sound chip SE-W58 enables 3D sound without the necessity of calibrated listening zones, messy cables, and bulky speaker setups.

Press Release Contact Information:

Cushla Sherlock
sonic emotion
Sales & Communications
Eichweg 6
Oberglatt, NY
Switzerland 8154
Voice: +41 44 850 0838
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