Simplifydigital reports digital bundles take off as credit crunch bites
Simplifydigital reveal that customers are increasingly choosing to bundle their digital services (TV, broadband and telephony), in a bid to save money as the credit squeeze bites


/Electronics News Articles/ - LONDON, UK, April 09, 2008 - New data from Simplifydigital shows that more and more customers are choosing to bundle their digital services (TV, broadband and telephony), in a bid to save money as the credit squeeze bites.

The data shows that in Q1 2008 39% of customers took all three services from one supplier, a significant increase on Q4 in 2007 - though broadband & home phone remains the most popular bundle among UK customers accounting for 42% of total new sales.

This shows that service providers' so-called 'triple play' strategies seem to be working, as the triple bundle is catching up broadband & home phone as the UK's most popular digital bundle.

Consumers are starting to recognise that there are the big savings to be had by cleverly bundling their digital services - indeed recent research by Simplifydigital estimates that that on average, families can save 160 per year by bundling all three services.

The result is that only 14% of people are now buying digital TV, broadband and phone separately. While the rest are opting for digital TV bundles, broadband bundles or home phone bundles.

Charlie Ponsonby, CEO of Simplifydigital, commented on the new findings:
"Consumers are voting with their feet and rapidly taking advantage of the big savings to be made from bundling all three of their services - the age of buying these services separately seems to be coming to an end."

He continued, "But finding the right bundle that actually meets your whole family's needs is tricky and requires some careful research. Our team is able to search through over 530,000 different package options on our database in a matter of minutes, which would take the average person over two years if they took two minutes to review each one."

Further Related Resources:


Press Release Contact Information:

Charlie Ponsonby
Simplify Digital
CEO Simplify Digital
Website: Visit Our Website